Sales & Marketing
| • | 4 Principles of Marketing | • | Want to Know More? |
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THE FOUR PRINCIPLES OF MARKETING
Product
Is this the right product for the customer?
Price
What price is the customer willing to pay?
Place
Is the product or service placed conveniently for customers?
Promotion
What is the right mix of publicity, advertising, public relations and direct or indirect selling to let your customers know about your product or service?
Good marketing is the promotion of your company and offering the rights products or services to the right target market (your customers or clients), at the right place, at the right time, at the right price, and with the right message to generate sales.
Selling is the art of one-to-one persuasion.
Taking the time to develop a marketing strategy or plan in which you will define the "right" target market, the "right" promotion strategy, and the "right" price will involve some time and research but the results will be well worth it. Don't forget to include the Internet as part of your overall marketing strategy.
A typical marketing plan may involve the following steps:
1. Define your offering; know what you are selling.
2. Know your competition.
3. Understand your marketplace.
4. Choose your target market.
5. Determine your marketing & sales objectives.
6. Select your sales message.
7. Choose your communication media (i.e. Internet, radio, brochures, etc.).
8. Establish your schedule and budget.
9. Write and design your marketing materials.
10. Evaluate your results.
DURHAM REGION MEDIA CONTACTS
If you wish to advertise your opening or your products and services, below is a list of local media that can be contacted.
Newspapers:
Ajax/Pickering News Advertiser
130 Commercial Ave
Ajax, Ontario, L1S 2H5
Tel: (905) 683-5110
Fax: (905) 683-7363
Email: classifieds@durhamregion.com or onlinead@durhamregion.com
www.durhamregion.com
Durham Business Times
138 Commercial Ave
Ajax, Ontario, L1S 2H5
Tel: (905) 426-4676
Fax: (905) 426-6598
www.durhambusinesstimes.com
The Durham Times
www.thedurhamtimes.com
Toronto Star
1 Yonge St
Toronto, Ontario, M5E 1E6
Tel: (416) 869-4242 to advertise
Fax: (416) 814-3270
Advertising Info @ www.thestar.com
Toronto Sun
333 King St East
Toronto, Ontario, M5A 3X5
Tel: (416) 947-2333
Fax: (416) 947-3139
http://www.torontosun.ca/advertising.html
Television:
CHEX Television
7-500 Wentworth St East, Unit 7
Oshawa, Ontario, L1H 3V9
Tel: (905) 434-2421
Fax: (905) 432-2315
www.chextv.com
Sales Contacts:
1200 Airport Rd
Oshawa, Ontario, L1J 8P5
Tel: (905) 571-0949
Fax: (905) 571-1150
CHEX Television Sales Department
Rogers Cable 10
301 Marwood Dr
Oshawa, Ontario, L1H 1J4
Tel: 1-877-436-4141
http://www.rogerstelevision.com/option.asp?rid=2&lid=14
Radio:
KX 96
201-339 Westney Rd South, Suite 201
Ajax, Ontario, L1S 7J6
Tel: (905) 428-9600
Fax: (905) 686-2444
Email: advertising@kx96.com
www.kx96.com
CKDO / CKGE-FM
1200 Airport Blvd, Suite 207
Oshawa, Ontario, L1J 8P5
Tel: (905) 571-0949
Fax: (905) 571-1150
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