Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

by Jason Zweig

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Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. 20 illustrations.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes

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Holmes has been named one of the top 20 change experts in the country by "Industry Week." He helps clients blow away both the competition and their own expectations with one piece of advice: focus. The author shows the 12 key strategies organizations can use to improve business.

Winning Nice: How to Succeed in Business and Life Without Waging War

by Dawna Stone

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Radio show host and founder of "Her Sports + Fitness" magazine, Stone shares her recipe for personal and professional success. She presents a simple formula: be nice and treat people with respect.

Meatball Sundae: Is Your Marketing Out of Sync?

by Seth Godin

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Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.