Click: What Millions of People Are Doing Online and Why It Matters

by Bill Tancer

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Tancer searches deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how people use the Web, navigate to sites, and search for information--and what that says about individuals and their buying habits.

Buyology: Truth and Lies about Why We Buy

by Martin Lindstrom

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Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy.

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

by Luke Sullivan

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Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This, is an insider's guide to coming up with great ideas.

The Fine Art of the Big Talk: How to Win Clients, Deliver Great Presentations, and Solve Conflicts at Work

by Debra Fine

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In this guidebook, for anyone who has worried over how to approach a tough conversation in the workplace, Fine teaches readers how to actively identify and tailor communications to a specific audience, identify potential sources of conflict, and demonstrate a willingness to explore all options.

Inside Drucker's Brain

by Jeffrey Krames

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This accessible guide can help readers grasp the essential ideas of the man called the inventor of modern management. Krames outlines Peter Drucker's key ideas on leadership, strategy, innovation, personal effectiveness, career development, and many other topics.