New Business Books - September 2007






The Black Swan: The Impact of the Highly Improbable

The Black Swan: The Impact of the Highly Improbable

by Nassim Nicholas Taleb

Published 2007 by Random House



Hardcover, English. ISBN: 1400063515



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Jacket Notes:

Taleb delivers a groundbreaking look at the role played
by the unexpected in life and history, and a fascinating examination of why we know
less than we think we do--and what to do about it.



Way of the Turtle: The Secret Methods That Turned Ordinary People Into Legendary Traders

Way of the Turtle: The Secret Methods That Turned
Ordinary People Into Legendary Traders


by Curtis M. Faith

Published 2007 by McGraw-Hill Companies



Hardcover, English. ISBN: 007148664X



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Jacket Notes:

After nearly 25 years, the turtles come out of
their shells.
Way of the Turtle takes a never-before-seen look at the
legendary Turtle Traders and the famous experiment that made them millions. Curtis
Faith, the most successful member of this elite group, breaks the silence to reveal
the rules, timing, risks, rewards, and secrets to his biggest trades and 100 percent
annual returns. Sharing behind-the-scenes insights and step-by-step techniques,
Faith shows how you can use the Turtle Way to achieve enormous profits-whatever
your skill level. “The most successful turtle was apparently Curtis Faith. Trading
records show that Mr. Faith, who was only 19 when he started the program, made about
$31.5 million in profits for Mr. Dennis.”-Stanley W. Angrist, The Wall Street
Journal



Riches in Niches: How to Make It Big in a Small Market

Riches in Niches: How to Make It Big in a Small
Market


by Susan A. Friedmann

Published 2007 by Career Press



Hardcover, English. ISBN: 1564149307



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Jacket Notes:

In "Riches in Niches," Friedmann explores the multiple
factors that separate the experts from the service professionals who may have identical--if
not better--skills, but whom no one has ever heard of.



The Entrepreneurial Itch: Don't Scratch Until You Read This Book

The Entrepreneurial Itch: Don't Scratch Until You
Read This Book


by David Trahair

Published 2007 by Self-Counsel Press



Paperback, English. ISBN: 1551807351



Find this book in our catalog.

Jacket Notes:

Statistics say about two out of three small businesses
fail within the first three years. Those are some very tough odds. And yet, every
year, unsuspecting entrepreneurs show up at their banks asking for small-business
loans.The problem is that far too many people go into business without doing thorough
research into what it really takes to be successful. And the best way to do this
is to learn from those who have worked with hundreds of small businesses.In this
book, small-business accountant and author David Trahair lays out in plain language
everything that no one else tells you about starting a business. Trahair stresses
that it's important for most people to start their business first as a side job.
Then market and develop the business until it becomes strong enough to survive those
crucial first years and profitable enough to provide an income for the owners. Trahair
also offers excellent tips on what the major franchisors will never tell you.



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